There is a strong link between our film,
radio trailer and poster; our poster helps create an effective visual for our
film. The poster would really support our film if it was to be shown in cinemas.
To create our poster we used Photoshop, we
had taken pictures whilst we were filming to use when it came to this stage. There
are two main images on our poster, the background is the graveyard/church that
our character walks through every day, on top we have a silhouette of our
character. The reason why we have used the image of the church is because it is
one of the main locations in our film, this image also reflects on the film –
spooky. We decided to have our main character as a silhouette because we
thought that it helped make the poster look scary, we also thought that it’s reflective
of how the character is in the film. Mr Smith is a very quiet man and does not
say much in the film, the silhouette suggests that may be he is a dark
character, hiding many things.
The colours in our poster are very dark and
creepy looking; we had done this because it helped create that eerie atmosphere
which links well with the film. The branches in the poster are more visible
when the image is darkened and the darker blue help give it that sinister feel.
The colours reflect the film very well as throughout the film it is very dark
and eerie. There is also an outer glow on the main character as well as the
text, the outer glow on the character suggests that there is some innocence of
the man, it makes you think that maybe he isn’t the bad/evil one; the outer
glow on the text again helps create that creepy and eerie feel which links well
with the film.
The font used in our poster is called ‘Cracked’,
I think that this is an amazing font and is perfect for our poster/film. We used
this font because there were cracks in each letter, it gave that horror feel –
we wanted to make sure that the audience knew straight away that the film is a
horror film and I think that the font is one of the main things that help
achieve that, and this font had done an amazing job in doing so.
The text on our poster is bold, we decided to
do this because we wanted it to stand out, we have used the rule of thirds as
our tagline ‘an ordinary man an ordinary day an extraordinary set of events’ I
think that this tagline is effective to the audience, what helps create that
fear to the audience is that the font gets bigger and bigger, we have done this
because again we wanted to create that creepy feel. ‘MR SMITH’ is also in
capital letters and is at the top of the poster, we decided to put that text at
the top because firstly it is the characters name and we wanted to place it
above the silhouette, also because it stands out more at the top... shows that
it is important. This text also has red outer glow instead of the white, this
is because we wanted to ensure that the viewers knew the name of the film and
also because it gives a hint to the audience that something is going to happen to
him.
Typically the BBFC rating are usually on the
corners of posters, we decided to place it at the top right hand corner, this
indicates the level of horror the audience should expect of the film. We decided
not to add text saying ‘coming soon’ or the release date because we thought
without that it creates a more
mysterious feel to it, and the audience will be eager to find out when it actually
releases.
What makes our poster effective are the
images and the colours on the poster, if the images had not been darkened down
it would not make the poster as effective because it did not give that horror
feel that we were searching for. I think the image of the church is what makes
the poster, it is the whole background and very effective because of how the
branches stand out and how old the church actually looks.
When creating the radio trailer we used the
digital editing suite A.K.A The Studio. Recording our radio trailer in here
made it sound extremely professional and the quality of the sound was great. We
had a male voice over in our radio trailer, we done this because we wanted it
to be very dramatic and it was. We also added background music which was used
in our film, we got these from royalty free websites. The reason why we used
the same music in our radio trailer as well as our film is because we wanted
our ancillary text to link in with the film. We had first started off with
eerie music which then lead on to it getting faster, which is quite typical for
horror film radio trailers. We also had sound effects which we took from the
film, they we’re the loud door noise, this is because throughout the film the
loud noises are usually the door, we thought that it is an important sound from
our film.
Our trailer support our film because we have
included our tagline ‘an ordinary man an ordinary day an extraordinary set of
events’ , if you was to hear the trailer then you would immediately link it
with our film poster as it has the tagline on it. We also have ‘Coming soon’ in
our radio trailer, when this is said it is silent and there is no music
playing, I think that by doing this it is very effective as it will hopefully
excite the audience and attract people to watch our film.
Creating a poster and a radio trailer is very
effective, as it can reach out to many more people, we can feature our poster
on many magazines, newspapers and billboards which are seen everywhere, a large
amount of people look at newspapers and magazines and advertising our poster on
them would attract more audiences to want to see the film. The radio trailer
would have only been played on specific radio stations and it would not have
been heard very much so it is important that our poster is everywhere.
Overall,
both my ancillary texts are effective and create a very strong link between
them and my film.
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